Customer stratification is not just for sales. When used strategically, it can help you build a strong foundation for growth and provide organization-wide benefits like:
- A time-tested framework to prioritize customers and determine the best approach to take with each
- Coordination and optimization across departments based on customer insights
- Ability to design customer policies based on high-value customer performance
- Development of performance benchmarks based on core customer characteristics and patterns
- Ability to identify and mitigate risk using core customer data and behaviors
In a recent article for the National Association of Wholesaler-Distributors, Brent Johnstone goes further into these benefits and how you can gain them at your distribution company.
See why customer stratification is more than a sales tool.
