In the News
Don’t Get Stuck in the Inventory Analytics Implementation Phase
Advanced inventory analytics are critical for distributors that want to remain competitive and
Pricing in Distribution: Why Choose Cost-to-Serve Over Cost-Plus?
Cost-plus pricing is a traditional pricing method for distributors across verticals. But the
How Analytics Fuel Distributors’ Ambitions to Thrive
The state of the global supply chain today can be described as volatile, uncertain, complex and
Kick Off a Value-Driven Pricing Strategy for Optimal Profits
A value-based pricing culture helps distributors improve business, shifting toward pricing
New Demand Planning Conditions Call for New Armor
Have you evaluated and optimized your demand planning strategy since shake-ups related to the
An All-Terrain, All-Wheel-Drive Pricing Vehicle for Any Road Ahead
Pricing in distribution is as critical and consequential as it is complex. It’s been a constant
Inventory Stratification Case Study / How One Distributor Increased Profitability and Optimized Working Capital Investment with Inventory Stratification
Vertical: Automotive & Industrial Wholesale Distribution A distributor in the automotive and
Supplier Stratification Case Study / How One Distributor Increased Profitability and Improved Customer Experience with Supplier Stratification
Vertical: Pet Supply Wholesale Distribution A distributor in the pet supply space wanted to drive
Customer Stratification Case Study / How One Distributor Increased Gross Margin and Revenue with Customer Stratification
Vertical: Chemical, Foodservice, Lubricant & Industrial Wholesale Distribution A distributor in
10 Things to Learn from Top NFL Programs
After one of the most entertaining NFL seasons (and playoffs) in recent memory, I thought it would
The Analytics-to-Action™ System for Distribution


FUSION ANALYTICS
We assess over 36 intelligence points across critical functions, offering distributors integrated technology, tools and training to spot and seize on the largest performance opportunities across business operations.
The Analytics-to-Action™ System for Distribution
The ActVantage Analytics-to-Action™ System assesses over 36 intelligence points across critical distribution functions, including customer, supplier, inventory, and pricing. It offers distributors integrated management tools and training that help you spot and seize on the biggest performance opportunities across business operations…no matter where you are in your data and analytics journey.

SALES FOCUS +
Most customer profitability models are highly complex, making it difficult for the average salesperson to understand those models, let alone act upon them when working with customers.

SUPPLIER FOCUS +
A critical piece of the supply chain challenge, especially since the start of COVID, where many distributors are flying blind.

INVENTORY FOCUS +
Most inventory models are far too complex, which makes it nearly impossible to actively manage several things at once – from SKU proliferation, to supplier performance, to discounts, to rebates, and to purchasing price variances in the marketplace.

PRICE PERFECT
The answer to optimizing profits through pricing lies in managing complexity by creating a price structure with fewer variables while offering consistency by doing things the same way every time.

FUSION ANALYTICS
An actionable view of your profitable business at the intersection of CORE customers, PROFITABLE inventory, and CORE supplier mix with robust benchmarking to increase accountability and break down data silos.
Bias Towards Action
Integrated playbooks and training give you prescriptive actions to take immediately to address underperformance or opportunities refined by years of distribution experience. These help properly prioritize your limited resources for maximum leverage in the areas that matter most.
Thought Leaders
We researched and wrote the books that established intelligence frameworks for the distribution industry. While our competitors simply built software, we focused our system on the things that drive real-world adoption, accountability and success. limited resources for maximum leverage in the areas that matter most.
Our Partners


“By allowing you to set your own parameters, Actvantage brings clarity to the things most important to running your business. The Actvantage team immerses themselves into the business, and the personal attention delivers results. The efficient, user-friendly way they deliver data to the team is nothing less than amazing.“
Danny Bates, Executive VP
Valley Solvents & Chemicals
“Working with the Actvantage Analytics-to-Action™ System helped our management team gain knowledge with real hands-on experience to implement cutting edge best practices over an incredibly short period of time. We received the education, data enrichment, coaching, and playbooks from Actvantage that will positively impact our strategic decisions and revenue for years to come.”
Joe Nolan, President
Gibson Engineering
“Actvantage provided us with tools that can be used by all levels of our distribution team to increase revenues and decrease costs. Actvantage analyzes and displays our data in a way that helps us focus on the details without losing sight of the big picture. We are seeing positive results in all areas of customer interaction through their stratification strategies, and it’s required only a small investment in time and energy.”