In a companion piece to his MDM article explaining portfolio management and its benefits in distribution, Brent Johnstone provides a guideline to help distributors apply the strategy.
What does it take? You must:
- Know your market and industry trends.
- Learn your customers’ needs and goals.
- Develop and apply benchmarks.
- Design custom portfolios with customers.
- Use statistics and your expertise to choose products.
- Continually enhance portfolios with customers.
Dive deeper and learn how to use portfolio management with your customers.
