Do you know which of your customers provide high value to your business and which are draining value? Segmenting customers so you can approach them more effectively is vital right now. It empowers you to overcome some of the greatest obstacles presented by the COVID-19 pandemic.
A successful customer stratification strategy goes beyond segmenting, however. You must tailor your value proposition and empower your sales teams with analytics and training to fully realize the benefits of such segmentation.
To help you transform your customer approach and SURGE ahead, Pradip Krishnadevarajan and the team at ACTvantage shared a five-step playbook in a recent article for NAW.