When distributors want more market share and to improve their topline, margins tend to take a hit. But this isn’t a strategic approach, and it won’t make for healthy margins in the future.
During times of disruption like we’re experiencing today, strategy and process are incredibly important, and over-discounting and undercharging should be avoided.
For margin recovery that’s sustainable and effective, we’ve identified five rules to adhere to moving forward.
They are the rules of:
In an article for MDM, we explore these five rules and how you can integrate them into your pricing strategy.