Many of the methods distributors used to generate growth before the pandemic are less applicable today. Remote selling has meant less on-site interaction with customers, resulting in fewer raw insights into those customers’ operations and needs.
Your sales team needs more customer data to help drive growth at your organization, which means you need a new game plan for growth. But that doesn’t necessarily mean starting from scratch. You simply need to edit your approach to fit current conditions, and perhaps take on a few new proven industry strategies today.
In a recent three-part series for Industrial Distribution, Senthil Gunasekaran gets detailed about each of the dimensions of the Growth Cube framework. For the first article in the series, Gunasekaran covers Generating Growth and how to get started.
Adapt your strategy to ignite growth in your business.
Learn more about how ACTvantage helps distributors design successful growth playbooks.