Growth Playbook Assessment

Growth Playbook AssessmentGrowth is never by mere chance; it is the result of forces working together. – JAMES CASH PENNEY

Every company seeks profitable business growth. The challenge is how to sustain that growth over time. This next set of questions determines your path: How quickly can you grow? What are the key opportunities? What approach should you take? What is your growth blind spot? Are you even ready to grow? How will customers respond to your efforts? While this might seem straightforward, few companies follow a structured-proven framework that amounts to a growth playbook. We worked closely for over a year with 20 companies in varying lines of trade to uncover a proven, best-practice framework to drive sustainable, profitable growth. The outcome of the study published in collaboration with NAW drives this assessment. The assessment is done using three-step process: Assess, Prioritize and Optimize.

connecting 3 dimensions of growth to shareholder value

deliverables & ROI

Your growth journey will be broken down to four key zones.

  • Zone 1 will focus on motivation and trends and present a 3-dimensional growth framework that addresses the importance of value creation for sustainable profitable growth.
  • Zone 2 is about opportunity management. You will be exposed to growth strategies, drivers, and growth mechanisms. They are integrated to form the generating growth framework.
  • Zone 3 is all about capability development. The managing growth framework will help you think logically about prioritizing your growth opportunities. The framework will also explain how economic and resource drivers are linked to achieve profitable growth.
  • Zone 4 will address risk management through the sustaining growth framework. The framework will help you think cogently about sustaining growth opportunities.

The key outcome of this assessment is a Growth Scorecard, listing your current status along three dimensions of profitable growth: generate, manage and sustain. A ‘plan of action’ and suggestions will be provided to help you implement best practices to boost your firm’s growth immediately. The playbook includes, but not limited to,

  • 4 growth frameworks to guide companies in their growth journey
  • 95 best practices on growth from actual distributors
  • 40 ready-to-implement action steps
  • 60 real-world examples from across the industry!
  • Guidance on how to uncover blind spots in your growth planning and execution
  • Benchmarks for your growth rate, profitability goals, and cashflow
  • Case studies for managing the trade-off between focusing on the income statement and balance sheet to drive profitability

Creating a GROWTH scorecard is different from acting on it (consumption). Many firms understand their current status but don’t travel further. They work hard to assess processes and get busy firefighting. This is where ActVantage helps you with focus and alignment. Our team provides you a detailed roadmap that aligns people, process, technology and performance – an integrated approach that helps you achieve sustainable profitable growth.

We help you align people, process and performance through a peer-driven, blended learning approach. Research shows that people retain more, apply more, and experiment more when opportunities are aligned for them to learn, apply, follow-up, and re-learn.

Our assessment consists of, but is not limited to:

  • Pre-assessment preparation
  • In-session business assessment tools
  • Post-assessment follow-up
  • Capstone projects
  • People-process-performance alignment
  • Best practice resources

We are here to listen and learn. Let’s optimize your firm’s profit potential. 

We are impressed with the material and its potential impact on our profitability. Truly information and education for the times.

Gary McKillican
President and CEO, McKillican International, Inc.

Sounds interesting? Contact us for a quick chat.