Pricing Optimization: Striking the Right Balance for Margin Advantage

Do you leave pricing decisions to chance? If your strategy is to allow pricing decisions to ebb and flow on an individual level as your salespeople see fit, chances are you have inconsistent and complex pricing. The result of inconsistent and unmanaged complexity? Margin erosion. A better way to approach pricing is with a proven framework based on research and data.

Pricing Optimization: Striking the Right Balance for Margin Advantage provides that proven framework, which you can implement in your business right away to stop margin erosion and optimize your pricing decisions. It presents nine best practices and 40 action steps based on experiences from real distributors. With this book, you’ll have the tools necessary to approach pricing strategically, use data that you already have, and make your findings actionable for your sales teams so you can improve your margins and increase your ROI.

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Published by the National Association of Wholesaler-Distributors

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