Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Does your value proposition align with your customers’ needs? If you don’t assess and adjust your value to better serve your customers, even the most ardent sales and marketing teams won’t be able to make the most of every customer relationship. Plus, in today’s digital market, you’re at greater risk of losing customers to companies with more strategic value propositions.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is your go-to guide for revamping your value proposition and deploying it in your sales and marketing strategies. This book provides an actionable sales and marketing framework that you can customize to your business needs and goals. It features 30 best practices and 122 examples from actual wholesaler-distributors, as well as 60 action steps to apply in your business right away.
Importantly, Sales and Marketing Optimization takes a broader approach than many of the traditional sales guidebooks on the market. It addresses valuable best practices in areas like market segmentation, business development, sales force stratification and more. It also emphasizes the connection between these processes and enhanced shareholder value.
Published by the National Association of Wholesaler-Distributors