Company overview

At ActVantage, our goal is simple: Help distributors drive profitable growth through analytics. We develop analytics capabilities by offering tools and training in inventory, pricing, customer retention, purchasing and basically any other key discipline that drives your top and bottom line. Not just a great software/analytics company, we are the experts known industry-wide for creating and implementing distribution best practices such as customer stratification, inventory stratification, and profitable growth strategies. We have co-authored six best-selling books through the NAW across a range of topics, outlining key operating principles for distributors of all shapes and sizes.

Analytics. Capability. Training.

Our approach is action-based and people-driven. In working with hundreds of firms over the past two decades while training thousands of distribution professionals, we’ve learned to quickly see opportunities for growth while tackling critical blind spots. We know what works and what doesn’t through real world research and implementation that is unmatched in the industry. We are passionate about taking our best practices to next level by helping distributors develop data-driven but people-focused analytics capabilities. Please reach out to learn how best practice analytics can be Achievable and Actionable for any distributor.

We appreciate the hundreds of clients that have helped us hone our best practices over the past two decades – from stand-alone distributors to industry associations and private equity firms.

Check out our unique approach!

We are here to listen and learn. Let’s optimize your firm’s profit potential. 

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