ActVantage for NAW: 5 Benefits that Prove Customer Stratification Is More than a Sales Tool

Customer stratification is not just for sales. When used strategically, it can help you build a strong foundation for growth and provide organization-wide benefits like:

  • A time-tested framework to prioritize customers and determine the best approach to take with each
  • Coordination and optimization across departments based on customer insights
  • Ability to design customer policies based on high-value customer performance
  • Development of performance benchmarks based on core customer characteristics and patterns
  • Ability to identify and mitigate risk using core customer data and behaviors

In a recent article for the National Association of Wholesaler-Distributors, Brent Johnstone goes further into these benefits and how you can gain them at your distribution company.

See why customer stratification is more than a sales tool.

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